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Campaign reporting

Which ads bring customers, not just form fills

Convs pulls your Meta spend every hour and joins it with the stages in your CRM. See the cost at every funnel step, from campaign down to a single ad.

Campaign report with cost per lead, per qualified lead and per sale (Polish interface)

Screenshots from a demo organisation. People and numbers are fictional.

A funnel from spend to sales

Spend, leads, qualified leads and sales in one view, with the change against the previous period.

Funnel: spend, leads, qualified leads and sales (Polish interface)

Readiness for lead-quality optimisation

For each ad set we check Meta’s 7 conditions, such as 200 leads in 30 days and stages arriving daily. Every unmet condition comes with one concrete action.

Ad set readiness: list of conditions with results (Polish interface)

How we count

The numbers should match what you know about your customers.

  • Periods are counted by lead date, so a late sale lands in the right campaign
  • A sale counts once per person and cycle
  • A cost is shown only when there is something to divide by
  • Organic leads get their own row, without costs

From a number to real people

Clicking a lead count opens the CRM filtered to that campaign, ad set or ad. Export to CSV with one button.

CRM filtered to one campaign (Polish interface)

CRM columns are counted from your stages. They do not prove that Meta optimises your campaign for this data. Meeting the readiness conditions does not prove it either: Ads Manager will tell you.

Campaign reporting

Frequently asked questions

Can’t find your question? Write to us

No. We pull spend for the ad accounts you already use in destinations and forms. The first sync goes 90 days back.

No. The report only reads data from Meta. It never changes campaigns, ad sets or ads.

Leads from Sheets, your shop or a webhook have no campaign attached, so the report does not show them. They still land in the CRM like any other lead.

See what Meta sees

Connect your ad account and see which forms are ready and which need fixing. Free up to 100 leads a month, no card required.