Which ads bring customers, not just form fills
Convs pulls your Meta spend every hour and joins it with the stages in your CRM. See the cost at every funnel step, from campaign down to a single ad.

Screenshots from a demo organisation. People and numbers are fictional.
A funnel from spend to sales
Spend, leads, qualified leads and sales in one view, with the change against the previous period.

Readiness for lead-quality optimisation
For each ad set we check Meta’s 7 conditions, such as 200 leads in 30 days and stages arriving daily. Every unmet condition comes with one concrete action.

How we count
The numbers should match what you know about your customers.
- Periods are counted by lead date, so a late sale lands in the right campaign
- A sale counts once per person and cycle
- A cost is shown only when there is something to divide by
- Organic leads get their own row, without costs
From a number to real people
Clicking a lead count opens the CRM filtered to that campaign, ad set or ad. Export to CSV with one button.

CRM columns are counted from your stages. They do not prove that Meta optimises your campaign for this data. Meeting the readiness conditions does not prove it either: Ads Manager will tell you.
No. We pull spend for the ad accounts you already use in destinations and forms. The first sync goes 90 days back.
No. The report only reads data from Meta. It never changes campaigns, ad sets or ads.
Leads from Sheets, your shop or a webhook have no campaign attached, so the report does not show them. They still land in the CRM like any other lead.
See also
- Meta Conversions APILeads, sheet rows and orders sent to Meta from a server, without duplicates.See details
- CRMOne person per phone or email, full history, stages, owner and tasks.See details
- AutomationsSMS to new leads, tasks and webhooks, with sending hours and an opt-out list.See details
- For agenciesA separate workspace per client, roles, an all-clients overview and job queues.See details
- Security and privacyEncryption, hashing, roles, retention and self-hosting.See details
See what Meta sees
Connect your ad account and see which forms are ready and which need fixing. Free up to 100 leads a month, no card required.